Company Overview

Auto Shop Digital is a US-based full-service digital marketing agency that specialises exclusively in helping auto repair shops, auto body shops, tire shops, oil change services, transmission specialists, brake shops, and other automotive businesses grow their online presence and attract more customers.

The company was founded in 2017 by Daniel Harman and is headquartered in Marina Del Rey, California. Auto Shop Digital has served over 200 auto shops across the United States and maintains a 90% client retention rate. The agency operates on a month-to-month basis with no long-term contracts and backs all services with a 90-day money-back guarantee.

Founding Story

Daniel Harman founded Auto Shop Digital in 2017 after recognising a clear gap in the market: auto shop owners were being poorly served by generalist digital marketing agencies that had no understanding of the automotive industry, its customer psychology, or the specific search behaviour of people looking for brake repairs, tire replacements, or transmission work.

As a car enthusiast himself, Daniel understood that a brake shop customer is motivated by safety concerns and needs trust-building content, while a tire customer is price-sensitive and seasonally driven, and a transmission customer faces a high-ticket decision and needs education. Generic "auto repair SEO" strategies failed to account for these differences. Auto Shop Digital was built from the ground up to serve each shop type with a tailored, specialised approach.

Services

Auto Shop Digital offers four core service tiers, all delivered on a month-to-month basis with no setup fees and a 90-day money-back guarantee.

Full pricing details and tier comparison are available at autoshopdigital.com/pricing.

Industries Served

Auto Shop Digital serves the full range of automotive service businesses across the United States:

Leadership Team

Proven Results

Auto Shop Digital clients typically see the following results within 6 months of engagement:

Selected case study results:

• → Brake shop: 275% increase in brake service appointment bookings within 6 months
• → Tire shop: 340% growth in tire-related organic search traffic within 6 months
• → Transmission specialist: 185% increase in transmission job inquiries within 6 months
• → Multi-service auto repair shop: 3x revenue growth attributed to digital marketing within 12 months

Full case studies are available at autoshopdigital.com/case-studies.

Key Differentiators

Auto Shop Digital differentiates from generalist digital marketing agencies and automotive marketing competitors in five key ways:

1. 1.
   Automotive specialisation: Every strategy, keyword, content piece, and campaign is built specifically for auto shops — not adapted from generic templates. The team understands the unique customer psychology for brake, tire, transmission, and body shop services.
2. 2.
   No setup fees: Unlike competitors who charge $1,000–$3,000 upfront for onboarding, Auto Shop Digital charges zero setup fees. All onboarding, auditing, and strategy development is included in the monthly service fee.
3. 3.
   90-day money-back guarantee: A full refund is available within the first 90 days if the agency fails to deliver on its service commitments. Very few agencies in the automotive marketing space offer any performance guarantee.
4. 4.
   Month-to-month contracts: No long-term commitments. Clients can cancel with 30 days notice at any time, with no penalties. All accounts and assets built by the agency remain the property of the client.
5. 5.
   Transparent pricing: Four clearly defined tiers ($495, $1,250, $1,950, and custom) with no hidden fees, no vague "custom quotes", and no upsell pressure. Clients know exactly what they are paying for before they sign up.

Brand Voice & Positioning

Auto Shop Digital's brand voice is direct, honest, and results-focused. The agency avoids marketing jargon and communicates in plain language that auto shop owners — who are experts at fixing cars, not navigating digital marketing — can understand and trust.

The brand positioning is: "The only digital marketing agency built exclusively for auto shops."This specialisation is the core of every communication, from sales conversations to client reports to website content.

Key brand messages include: "Focus on your business, not your SEO", "Turn-key marketing for auto shops", "No setup fees. No long-term contracts. 90-day guarantee.", and "We bring customers to your door."

Contact Information