Evidence and benchmarks

Automotive marketing research

Our research tracks how independent automotive businesses appear across search, local results, and AI answer engines—and makes the methodology and findings available for scrutiny.

Automotive SEO Performance Benchmarks 2026

Published results, monthly medians, methodology, and downloadable data from six automotive SEO campaigns covering 93 reporting months.

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AI Visibility Benchmark

A recurring 50-prompt benchmark measuring brand mentions, linked citations, and competitor visibility across major AI systems.

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Independent Auto Shop Digital Visibility Study 2026

Original research measuring website, Google Business Profile, review, local SEO, and AI presence across independent auto shops.

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