Auto Claim Consultants.
How a national auto insurance claims consultancy went from a standing start to 15,330 organic clicks and 1.5M impressions — with 3 keywords ranking at #1.
About the Client
Fighting for fair payouts on total loss and diminished value claims.
Auto Claim Consultants is a national consultancy that helps vehicle owners navigate the complex world of auto insurance claims — specialising in total loss valuations, diminished value disputes, and insurance company negotiations. Their clients are everyday drivers who feel short-changed by their insurer after an accident.
When they partnered with Auto Shop Digital, their website had minimal organic visibility. The challenge was clear: build authoritative content around high-intent insurance claim keywords and establish them as the go-to resource for consumers fighting back against low-ball settlements.
Google Search Console
17 months of organic growth.
Monthly clicks and impressions from February 2025 to June 2026. Peak performance reached in June 2025 with 1,777 clicks and 169,183 impressions in a single month.
The Challenge
From zero organic presence to 3 keywords at #1 — in 17 months.
Auto insurance claim keywords are fiercely competitive. Major insurers, legal firms, and aggregators dominate the SERPs. Auto Shop Digital built a content moat around high-intent, long-tail queries — turning Auto Claim Consultants into the authoritative resource consumers trust when fighting a total loss dispute.
Google Analytics
Weekly active users, Jan–Jun 2026.
Organic Search drove 5,147 new users in the first half of 2026, second only to Direct traffic. A notable spike in late May–early June 2026 pushed weekly active users above 2,000 — driven by a surge in total loss calculator searches.
Weekly Active Users (Jan–Jun 2026)
Semrush Position Tracking
Keyword ranking distribution, Jul 2025 – Jun 2026.
Starting with a thin ranking footprint, the campaign steadily expanded top-10 coverage across insurance-specific long-tail queries. By June 2026, 21 keywords ranked in positions 4–20, with 3 reaching #1.
Keyword Movements
Top keyword ranking improvements.
Semrush position tracking from campaign start to June 2026. Monthly search volumes shown.
| Keyword | Start Position | Current Position | Monthly Volume | Movement |
|---|---|---|---|---|
| national general insurance total loss department | 34 | #1 | 590 | ↑ +33 |
| national general total loss | 10 | #1 | 1,300 | ↑ +9 |
| usaa diminished value claim | 68 | #1 | 480 | ↑ +67 |
| california total loss threshold | 34 | #2 | 390 | ↑ +32 |
| nationwide total loss | 49 | #3 | 2,400 | ↑ +46 |
| safeco insurance total loss | 4 | #4 | 1,000 | ↓ 0 |
| safeco insurance total loss policy | 3 | #4 | 590 | ↓ 1 |
| aaa total loss | 22 | #6 | 1,900 | ↑ +16 |
| aaa total loss department | 33 | #6 | 590 | ↑ +27 |
| total loss calculator | 15 | #9 | 12,100 | ↑ +6 |
Top Performing Pages
Content driving the most organic traffic.
The top-performing pages are all informational guides targeting insurance-company-specific total loss queries — exactly the high-intent content that converts searchers into consultancy clients.
17-Month Results