Auto Claim Consultants.
How a national auto insurance claims consultancy went from a standing start to 15,330 organic clicks and 1.5M impressions — with 3 keywords ranking at #1.
About the Client
Fighting for fair payouts on total loss and diminished value claims.
Auto Claim Consultants is a national consultancy that helps vehicle owners navigate the complex world of auto insurance claims — specialising in total loss valuations, diminished value disputes, and insurance company negotiations. Their clients are everyday drivers who feel short-changed by their insurer after an accident.
When they partnered with Auto Shop Digital, their website had minimal organic visibility. The challenge was clear: build authoritative content around high-intent insurance claim keywords and establish them as the go-to resource for consumers fighting back against low-ball settlements.
The Challenge
From zero organic presence to 3 keywords at #1 — in 17 months.
Auto insurance claim keywords are fiercely competitive. Major insurers, legal firms, and aggregators dominate the SERPs. Auto Shop Digital built a content moat around high-intent, long-tail queries — turning Auto Claim Consultants into the authoritative resource consumers trust when fighting a total loss dispute.
Google Analytics
Weekly active users, Jan–Jun 2026.
Organic Search drove 5,147 new users in the first half of 2026, second only to Direct traffic. A notable spike in late May–early June 2026 pushed weekly active users above 2,000 — driven by a surge in total loss calculator searches.
Weekly Active Users (Jan–Jun 2026)
Semrush Position Tracking
Keyword ranking distribution, Jul 2025 – Jun 2026.
Starting with a thin ranking footprint, the campaign steadily expanded top-10 coverage across insurance-specific long-tail queries. By June 2026, 21 keywords ranked in positions 4–20, with 3 reaching #1.
Keyword Movements
Top keyword ranking improvements.
Semrush position tracking from campaign start to June 2026. Monthly search volumes shown.
| Keyword | Start Position | Current Position | Monthly Volume | Movement |
|---|---|---|---|---|
| national general insurance total loss department | 34 | #1 | 590 | ↑ +33 |
| national general total loss | 10 | #1 | 1,300 | ↑ +9 |
| usaa diminished value claim | 68 | #1 | 480 | ↑ +67 |
| california total loss threshold | 34 | #2 | 390 | ↑ +32 |
| nationwide total loss | 49 | #3 | 2,400 | ↑ +46 |
| safeco insurance total loss | 4 | #4 | 1,000 | ↓ 0 |
| safeco insurance total loss policy | 3 | #4 | 590 | ↓ 1 |
| aaa total loss | 22 | #6 | 1,900 | ↑ +16 |
| aaa total loss department | 33 | #6 | 590 | ↑ +27 |
| total loss calculator | 15 | #9 | 12,100 | ↑ +6 |
Top Performing Pages
Content driving the most organic traffic.
The top-performing pages are all informational guides targeting insurance-company-specific total loss queries — exactly the high-intent content that converts searchers into consultancy clients.
17-Month Results
What we achieved together.
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