Growth 360 connects your marketing to your shop's priorities.
More of the repair work you want. Better-qualified coating requests. A clearer path from finding your shop to getting in touch. Those goals give our work its direction.
Growth 360 is the shared marketing platform and connected operating approach used by Auto Shop Digital and our parent agency, Growth Friday. Its AI marketing brain supports our specialists' research, analysis, content planning, campaign recommendations and reporting. Our automotive specialists remain accountable for strategy, decisions and execution.
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Growth 360 connects your shop's priorities with the work across four disciplines.
Read the diagram
One connected marketing brain. Shaped around your shop's priorities. AI support. Automotive specialists in charge.
- Organic search: Local visibility, traffic and AI search.
- Website and user experience: Natively connected websites, journeys, inquiries and usability.
- Content marketing: Service content, project proof and useful answers for your customers.
- Paid media: Campaigns, conversions and spend. Google Ads when included.
Observe → Interpret → Recommend → Implement → Measure → Learn.
Conceptual system. Channels follow your agreed service scope.
Start with the shop.
Then choose the work.
A general repair shop, a collision center and a PPF specialist need different conversations with customers. We begin with the services you want to grow, the customers you can help, your actual service area and the reasons they should choose you.
Your team supplies the practical context: seasonal demand, equipment and credentials, capacity, service mix and upcoming priorities. That helps us avoid promoting work your shop cannot take or sending customers to an outdated service page.
Four disciplines. A shared direction.
Growth 360 helps our team consider these areas together. The channel mix follows your engagement: paid media is part of the method when included in your service option.
Organic search and AI visibility
Help customers and search systems understand your real services, expertise and location. Coordinate technical SEO, local presence and useful service content.
Content
Explain what you do, answer the questions customers ask and use approved project proof. A tire customer's fitment question differs from a European owner's diagnostic concern.
Paid media when included
Within Foundation + Google Ads, align search campaigns, landing pages and lead-quality review with the work you want to attract. Media is paid separately to Google.
Website and user experience
Make service information, trust signals, calls, forms and booking paths useful on mobile. Every new website we build is natively connected to the Growth 360 workflow.
Your website, connected to the work behind your growth.
Every new website Auto Shop Digital builds is natively connected to Growth 360: built into our content and optimization workflow from the start. Your service pages, project proof and quote paths can improve alongside the marketing that brings customers to them.
Sanity gives your team access to the content fields provided for your site. We can keep a suitable visual direction or create a refreshed design. Foundation includes a rebuild when strategically appropriate; a suitable existing website can be improved instead.
Explore connected website designBuilt around the work you want.
Service pages · project proof · useful answers · contact paths
- Your team edits
Sanity content fields provided for your site
- ASD plans and improves
Content and website work within Growth 360
- We review the evidence
Available visibility and inquiry data, plus shop feedback
Already have a website? We assess it individually. A suitable existing website can be improved; working with ASD does not automatically make it natively connected. Retaining your visual design may involve rebuilding its implementation. Migration and integration requirements are confirmed for your site.
What connected work can look like.
ILLUSTRATIVE REPAIR EXAMPLE
More relevant brake and European diagnostic inquiries.
A shop wants more of this work and has capacity. The team reviews relevant search evidence and campaign evidence where available, improves the service page and local messaging, then evaluates useful inquiries with the owner. Shop feedback helps distinguish the right work from unrelated calls.
ILLUSTRATIVE DETAILING EXAMPLE
Better-qualified PPF and ceramic-coating requests.
A detailing business needs customers to understand package fit before requesting a quote. The team improves coverage explanations, approved project proof, FAQs and quote paths, then aligns relevant marketing with those pages. These are examples of a working process, without a promised result or implied automatic integration.
Evidence becomes reviewed action.
AI supports research, analysis, content planning, campaign recommendations and reporting. Our specialists check the sources, consider your feedback and decide what to implement within your scope.
Observe
Review available search, website, campaign and shop evidence.
Choose
Specialists check recommendations against your goals and scope.
Implement
Our team carries out the agreed content and marketing work.
Evaluate
Review useful inquiries and shop feedback to inform the next priorities.
Reporting that keeps the measures clear.
Your client reporting experience is separate from direct access to our internal AI marketing brain. Foundation includes a live dashboard, monthly reporting and strategy review, with evidence interpreted in the context of your shop.
- Visibility and visits
- Where people find you and which pages they use.
- Inquiries
- Calls and form responses, with lead quality reviewed where evidence allows. A CTA click alone is not an inquiry.
- Confirmed bookings
- Appointments confirmed by the shop or a reliable booking record.
- Jobs and revenue
- Downstream results only where dependable shop records and attribution support them.
The platform behind your managed service.
ASD is the team you work with. Growth 360 supports delivery. You choose Foundation or Foundation + Google Ads, with no separate platform subscription or software signup.
Foundation
$1,250/month
Local SEO, Google Business Profile, content, website improvements, AI visibility and reporting within the existing Foundation scope. Every Foundation engagement includes a custom Sanity-powered website when a rebuild is the right strategic choice. If your existing website already meets our technical, SEO, AI-readiness and conversion standards, we'll improve it instead.
Foundation + Google Ads
$1,950/month plus ad spend
The $1,950 monthly service fee includes Foundation and Google Ads management for accounts spending up to $5,000 per month in Google media. Media spend is paid separately to Google. Custom management pricing applies above $5,000 per month.
No separate setup fee. Start with a six-month engagement so we have time to build, launch and improve your complete digital foundation. After the initial six months, your service continues month-to-month and can be cancelled with 30 days' written notice. The first 90 days establish the plan, implementation priorities and measurement milestones.
Compare the full scope and termsQuestions from shop owners.
What is Growth 360 and who operates it?
Growth 360 is the shared marketing platform and connected operating approach used by Auto Shop Digital and parent agency Growth Friday. Its built AI marketing brain supports the team's research, analysis, content planning, campaign recommendations and reporting. ASD is the automotive agency responsible for your strategy and delivery.
What does native website connectivity mean?
Every new website Auto Shop Digital builds is natively connected to Growth 360: built into our content and optimization workflow from the start. Website content and improvements can be managed as part of the team's ongoing marketing work. This describes how we build and manage the website; it does not promise every third-party integration or automatic campaign changes.
Do I need a new website?
We assess your current website first. Foundation includes a custom Sanity website when a rebuild is strategically appropriate. A suitable existing website can be improved instead. An existing site does not become natively connected simply because ASD manages its marketing; migration and integration needs are assessed individually.
Can we keep our existing website design?
We can retain a suitable visual direction or create a refreshed design. Keeping the design may involve rebuilding its implementation on our connected stack. We assess the site's content, technical needs and integrations before agreeing on the approach.
Which website content can our team edit?
On websites we build, Sanity lets your team edit the content fields supplied for your site, such as service text, photos or project information where those fields are included. We explain your actual editing controls at handoff. Sanity is the CMS, while Growth 360 supports the wider marketing workflow.
How does Growth 360 relate to Foundation?
Growth 360 supports how we deliver Foundation and Foundation + Google Ads. You select the managed service that fits your shop. Google Ads management is included in Foundation + Google Ads, with media paid separately. There is no separate Growth 360 software subscription or signup.
Does AI make campaign decisions?
AI supports research, analysis, planning, recommendations and reporting. Our specialists check the evidence, consider your shop's priorities and agreed scope, and remain accountable for decisions and implementation. We do not promise unattended campaign changes.
What reporting will we receive?
Foundation includes a live client dashboard, monthly reporting and strategy review. We distinguish visibility and visits from inquiries, confirmed bookings and completed jobs. Jobs and revenue are reported only where reliable records support them. The client reporting experience is separate from direct access to the internal AI marketing brain.
Tell us what your shop wants to grow.
We'll review your priorities, website and local market, then explain what the first 90 days could involve.
GET YOUR 90-DAY PLAN