Question 1

How is Auto Shop Digital different from Auto Shop Solutions and other competitors?

Accepted Answer

We differentiate in five key ways: (1) Transparent 4-tier pricing vs. confusing 5-tier structures, (2) No setup fees vs. $1,000-$3,000+ upfront costs, (3) Industry specialization (brake shops, tire shops, transmission) vs. generic automotive marketing, (4) 90-day money-back guarantee vs. unclear guarantees, and (5) California-based with West Coast market expertise vs. East Coast competitors. We focus on measurable results with detailed monthly ROI reporting, not just marketing activities.

Question 2

Why should I choose you over a larger, more established agency?

Accepted Answer

Larger agencies often mean you're just another account number. We provide personalized service with dedicated account managers who understand your specific shop type. Our specialized approach for brake shops, tire shops, and other automotive businesses delivers better results than one-size-fits-all marketing. Plus, our 90-day guarantee and no-setup-fee policy show we're confident enough to earn your business through results, not contracts.

Question 3

Are you really based in California, or is that just marketing?

Accepted Answer

Yes, we're genuinely headquartered in Marina Del Rey, California. This isn't just a mailing address—our team works in Pacific timezone, understands California market dynamics, regulatory environments, and competitive landscapes. When you call during business hours, you're talking to someone who knows the difference between marketing a shop in Los Angeles vs. Pasadena vs. San Diego.

Question 4

Why is your Starter tier $695/month when competitors start at $295/month?

Accepted Answer

Our Starter tier at $695/month includes more comprehensive services than competitors' basic tiers. While they may advertise $295/month, that typically covers only basic website hosting and minimal SEO. Our Starter includes Google Business Profile optimization, review management, local SEO for 10 keywords, quarterly content, and detailed reporting—plus no setup fees and a 90-day guarantee. When you factor in their setup fees ($1,000-$3,000), our total cost of ownership is actually lower in the first year.

Question 5

Do you really have no setup fees, or are they hidden in the monthly price?

Accepted Answer

Absolutely no setup fees. What you see is what you pay. Our monthly pricing covers all services, and we don't charge extra for onboarding, account setup, website audits, or initial strategy development. Competitors often charge $1,000-$3,000 upfront for 'design and development fees' that we include in our standard service. This is one of our core differentiators—we remove barriers to entry.

Question 6

What's included in each tier? How do I know which one is right for me?

Accepted Answer

Starter ($695/month) is ideal for budget-conscious shops testing professional marketing or those with limited capacity. Foundation ($1,495/month) provides complete digital presence for established shops ready to grow. Accelerate ($2,495/month) adds Google Ads and advanced conversion optimization for aggressive growth. Flagship ($3,495/month) includes multi-location support and white-glove service. During your discovery call, we'll review your revenue, goals, market competition, and capacity to recommend the best fit.

Question 7

Can I upgrade or downgrade between tiers?

Accepted Answer

Yes, absolutely. We operate month-to-month with no long-term contracts, so you can upgrade when you're ready to scale or downgrade if you need to adjust your budget. Many clients start with Starter or Foundation, see results, and upgrade to Accelerate or Flagship within 3-6 months as their revenue grows. We'll never lock you into a tier that doesn't serve your current needs.

Question 8

What's the typical ROI I can expect?

Accepted Answer

Our clients typically see 5:1 to 8:1 ROI within 6 months—meaning for every $1,000 invested in marketing, they generate $5,000-$8,000 in new revenue. Specific results vary based on your market, competition, service quality, and capacity. We track every call, lead, and job that comes from our marketing, so you'll see exactly what you're getting. Our 90-day guarantee ensures that if we're not delivering value, you don't pay.

Question 9

What exactly does your 90-day money-back guarantee cover?

Accepted Answer

Our guarantee covers all services and deliverables outlined in your Growth 360 program tier. If within 90 days you're not satisfied with our service delivery, performance metrics, communication standards, or strategic direction, we'll refund 100% of your investment. This includes situations where we fail to deliver promised services on time, don't move performance metrics (traffic, calls, rankings), don't meet communication standards, or provide strategies misaligned with your business. See our full Guarantee page for complete terms and exclusions.

Question 10

What's NOT covered by the guarantee?

Accepted Answer

The guarantee doesn't cover situations where you don't provide requested information or account access, external factors beyond our control (major algorithm changes, natural disasters, economic downturns), unrealistic expectations that exceed industry benchmarks, shop service quality issues that generate poor reviews, or insufficient advertising budgets for your market's competitiveness. We'll discuss realistic expectations during onboarding to ensure alignment.

Question 11

How do I claim the guarantee if I'm not satisfied?

Accepted Answer

Simply contact your dedicated account manager within the 90-day period via email or phone. We'll review your account, discuss specific concerns, and determine if guarantee criteria have been met. If eligible, we process your full refund within 10 business days via your original payment method. All work we've completed remains yours—we transfer ownership of accounts and provide documentation of all work.

Question 12

Do other marketing agencies offer guarantees like this?

Accepted Answer

Very few do, and those that do often have vague terms or significant exclusions. Most agencies won't offer guarantees because they're not confident in their ability to deliver results. We offer this guarantee because we've spent years developing specialized strategies for auto repair shops, we track our results obsessively, and we know we can deliver value. It's a reflection of our confidence in our process, team, and commitment to your success.

Question 13

How long until I see results?

Accepted Answer

You'll see initial improvements within 30-60 days (better Google Business Profile visibility, increased website traffic, improved search rankings), but significant revenue impact typically occurs at 90-120 days. SEO and reputation building take time—anyone promising overnight results is being dishonest. Our 90-day guarantee period reflects realistic timelines for measurable performance improvements. Most clients see 200-350% traffic increases and 275% lead growth within 6 months.

Question 14

What metrics do you track to measure success?

Accepted Answer

We track website traffic growth (organic and paid), lead generation (phone calls, form submissions, appointment requests), search visibility (Google Business Profile views, keyword rankings), review growth and reputation scores, conversion rates, and attributed revenue. You'll receive detailed monthly reports showing exactly how many calls, leads, and jobs came from our marketing efforts, plus ROI calculations showing your return on investment.

Question 15

Can you show me case studies or examples of results you've achieved?

Accepted Answer

Yes, we have detailed case studies showing results for brake shops (275% increase in brake appointments), tire shops (340% increase in tire-related traffic), transmission specialists (185% increase in transmission jobs), and other shop types. During your discovery call, we'll share case studies relevant to your specific business type and market. We focus on real metrics—traffic, calls, jobs, revenue—not vanity metrics like social media followers.

Question 16

What if my market is really competitive? Can you still deliver results?

Accepted Answer

Competitive markets require more sophisticated strategies and often higher investment, but they also have more customer demand. We'll conduct a competitive analysis during onboarding to understand your market dynamics and recommend the appropriate tier and strategy. In highly competitive markets like Los Angeles or San Francisco, we might recommend Accelerate or Flagship tiers to compete effectively. Our industry specialization gives us an edge—we know what works for brake shops in competitive markets vs. tire shops vs. transmission specialists.

Question 17

Will I have a dedicated account manager, or will I talk to different people?

Accepted Answer

Every client gets a dedicated account manager who becomes your primary point of contact. They'll learn your business, understand your goals, and coordinate all marketing activities. You'll have their direct email and phone number. For Flagship clients, you'll also have monthly strategy calls with your account manager. We believe continuity and relationship-building are essential for effective marketing.

Question 18

How often will we communicate? What if I have questions?

Accepted Answer

You'll receive monthly performance reports with detailed metrics and insights. Your account manager will proactively reach out for approvals, updates, and strategy discussions. You can contact them anytime via email or phone—we typically respond within 24 hours on business days. Flagship clients get monthly strategy calls. We're not a 'set it and forget it' agency; we believe in partnership and collaboration.

Question 19

Do you require long-term contracts?

Accepted Answer

No. We operate month-to-month with no long-term contracts. You can cancel anytime with 30 days notice. We believe we should earn your business every month through results, not trap you in contracts. This is another key differentiator from competitors who often require 6-12 month commitments. Our confidence in delivering value means we don't need contracts to retain clients.

Question 20

What happens if I want to cancel?

Accepted Answer

Simply provide 30 days written notice to your account manager. We'll transfer ownership of all accounts we manage (Google Business Profile, social media, etc.), provide documentation of all work completed, and ensure a smooth transition. There are no cancellation fees or penalties. Everything we've built for you remains yours. We'll even provide recommendations for managing your marketing in-house or with another provider if you ask.

Question 21

What makes your 'industry specialization' different from generic automotive marketing?

Accepted Answer

A brake shop has different marketing needs than a transmission specialist or tire shop. Brake customers are often driven by safety concerns and need trust-building content. Tire customers are more price-sensitive and seasonal. Transmission customers face high-ticket decisions and need education. We develop specific strategies, keywords, content, and campaigns for each shop type rather than generic 'auto repair' marketing. This specialization delivers better results because we understand the unique customer psychology and decision-making process for each service category.

Question 22

Do you work with shops outside of California?

Accepted Answer

Yes, we work with auto shops nationwide. While we're based in California and have deep West Coast market expertise, our strategies work in any market. We conduct thorough market research for each client's specific location to understand local competition, search behavior, and customer demographics. Our California base is an advantage for West Coast shops but doesn't limit our ability to serve shops elsewhere.

Question 23

Do you handle website design/development, or just marketing?

Accepted Answer

We handle both. All tiers include website optimization and conversion improvements. If you need a complete website redesign or new website, we can accommodate that—it would be scoped separately from the Growth 360 programs. Most clients already have websites that need optimization rather than complete rebuilds. We focus on making your existing website convert visitors into customers through strategic improvements rather than unnecessary redesigns.

Question 24

Can you help with social media, or is it just SEO and Google Ads?

Accepted Answer

Foundation tier and above include social media strategy, audits, and weekly posts. We focus on platforms that actually drive business for auto shops (Facebook, Instagram, Google Business Profile) rather than wasting time on platforms that don't generate ROI. Our social media approach is strategic—building reputation, showcasing expertise, and driving local engagement—not just posting for the sake of posting.

Question 25

What if I'm already working with another marketing company? Can I switch?

Accepted Answer

Yes, many of our clients switched from other agencies. We'll conduct a thorough audit of your current marketing to understand what's working and what's not, then develop a transition plan. We can often improve on existing strategies while maintaining continuity. If you're under contract with another provider, we recommend waiting until that contract expires or negotiating an exit. Our 90-day guarantee makes switching low-risk—if we don't deliver better results, you get your money back.

Question 26

What's the process for getting started?

Accepted Answer

First, schedule a free discovery call where we'll discuss your goals, current marketing, competition, and capacity. If we're a good fit, we'll recommend a tier and send a proposal. Once you approve, we'll conduct onboarding (account access, strategy development, competitive analysis) and begin implementation within 7-10 days. You'll see initial optimizations within the first 30 days and measurable performance improvements by 60-90 days.

Question 27

What information do you need from me to get started?

Accepted Answer

We'll need access to your Google Business Profile, website (or hosting credentials), Google Analytics (if you have it), social media accounts, and any existing advertising accounts. We'll also ask about your services, pricing, target customers, geographic service area, and business goals. The more information you provide during onboarding, the faster we can implement effective strategies.

Question 28

Do I need to do anything, or is it completely hands-off?

Accepted Answer

We handle 95% of the work, but we need your partnership for approvals (content, ad copy, strategy changes), providing information (service details, pricing, promotions), and responding to reviews (we'll draft responses, but you should approve them). The level of involvement depends on your preference—some clients want weekly updates and collaboration, others prefer monthly check-ins. We adapt to your communication style.

Question 29

I'm not tech-savvy. Will I be able to understand the reports and work with you?

Accepted Answer

Absolutely. We explain everything in plain English, not marketing jargon. Our reports focus on metrics that matter to your business—calls, leads, jobs, revenue—not confusing technical metrics. Your account manager will walk you through your first report and answer any questions. We believe transparency and education are essential, so we'll teach you what we're doing and why it works.

Frequently Asked Questions

About Auto Shop Digital

Pricing & Investment

Guarantee & Risk

Results & Performance

Service & Support

Services & Strategy

Getting Started

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