188
Median monthly organic clicks
The midpoint of the six campaign-level monthly averages was 188 organic clicks. The observed range was 22 to 902.
Original campaign research
Automotive SEO Performance Benchmarks 2026
Across 6 published automotive SEO campaigns and 94 combined reporting months, the sample recorded 26,939 organic clicks and 3,610,438 Google Search impressions. The median campaign averaged 188 clicks and 27,677 impressions per month over its published reporting window.
These are descriptive portfolio benchmarks, not industry-wide norms or a performance forecast. Every source campaign, calculation, and limitation is disclosed below.
Published September 19, 2026 · Guidance updated October 13, 2026Methodology and source links included
6
Published campaigns
94
Combined reporting months
26,939
Organic clicks
3,610,438
Search impressions
188
Median clicks per month
Campaign-level data
The six campaigns behind the benchmark
The table keeps each campaign's reporting period intact. Monthly averages make differently sized windows easier to compare, but they do not remove differences in market size, baseline authority, service mix, content inventory, or implementation scope.
| Campaign | Period | Months | Clicks | Impressions | Clicks / month | Impressions / month |
|---|---|---|---|---|---|---|
| Auto Claim ConsultantsNational automotive claims consultancy | Feb 2025–Jun 2026 | 17 | 15,330 | 1,505,273 | 902 | 88,545 |
| Doctor DetailPremium detailing, PPF and vehicle care | 16-month GSC period ending May 2026 | 16 | 4,764 | 648,748 | 298 | 40,547 |
| The StableClassic-car experiences and editorial content | Feb 2025–Jun 2026 | 17 | 4,355 | 1,115,939 | 256 | 65,643 |
| Speedhaus AutomotiveEuropean repair and performance | Apr 2025–Jun 2026 | 15 | 1,784 | 222,097 | 119 | 14,806 |
| RT TowingHeavy-duty towing | Feb 2025–Jun 2026 | 17 | 441 | 85,442 | 26 | 5,026 |
| Craig's Collision CenterAuto body and collision repair | Jul 2025–Jun 2026 | 12 | 265 | 32,939 | 22 | 2,745 |
Source: each linked Auto Shop Digital case study. Totals reproduce the published campaign figures; monthly averages are calculated and rounded to the nearest whole number.
Findings
What this sample shows
27,677
Median monthly impressions
The median campaign averaged 27,677 Google Search impressions per month. The observed range was 2,745 to 88,545.
41×
Difference across campaign click rates
The highest monthly click average was about 41 times the lowest. Market demand and content opportunity make a single universal SEO expectation misleading.
Methodology
How the benchmark was calculated
- We included every client case study on Auto Shop Digital with a published organic-click total, Google Search impression total, and stated reporting window as of September 19, 2026.
- We reproduced the totals and reporting periods from the linked case studies. Those source pages describe the underlying Google Search Console and campaign evidence. On October 13, 2026, we reconciled Speedhaus’s reporting window to the 15 monthly rows from April 2025 to June 2026. Its total clicks and impressions are unchanged; the reporting-month count, monthly averages and CSV were corrected together.
- For each campaign, we divided total clicks and impressions by its reporting months and rounded to the nearest whole number.
- We calculated the median from the six campaign-level monthly averages. Aggregate totals are simple sums across the disclosed reporting periods.
Shop SEO Planning Worksheet
Use the published campaigns as examples of measurement, not targets to copy. Complete these questions with your shop team before choosing the next service page or agreeing an SEO scope. This worksheet is planning guidance; it adds no new observations to the six-campaign dataset.
Which repairs fit your capacity?
List the services you want more of, the vehicles you support and the area you actually serve. A repair shop’s brake or diagnostics priorities differ from a collision center’s estimate journey.
What can a customer verify?
Collect current credentials, approved repair photos and accurate service facts. Explain the process and contact options. Do not imply insurance, manufacturer or supplier relationships that do not exist.
Which page answers each search?
Match each important repair or collision question to a useful service destination. Link supporting articles to it. Avoid separate pages that only swap a city name or repeat the same content.
What counts as a useful enquiry?
Define qualified calls and forms separately from test submissions, spam and existing-customer contacts. Record whether an enquiry became an estimate, approved job or completed repair where your systems allow.
Which evidence is comparable?
Choose the closest business model and read its reporting period and limitations. A monthly average from one campaign cannot establish the traffic, lead value or return another shop will achieve.
What should the next review decide?
Compare completed work with page/query visibility and your feedback on qualified enquiries. Decide whether to improve the existing destination, add missing service facts or expand into another verified service.
For repair-shop context, read the Speedhaus campaign. For collision context, read Craig’s Collision Center and our managed body-shop marketing approach. Their published results describe separate campaigns, not today’s offer or an industry-wide average.
Use evidence to set a realistic SEO baseline
Auto Shop Digital's Foundation Plan combines automotive SEO, website support, Google Business Profile management, content, citations, AI visibility work, and reporting around the shop's actual market and starting point.
Benchmark questions
What is the 2026 automotive SEO performance benchmark?
It is a descriptive benchmark calculated from six published Auto Shop Digital client case studies. The sample covers 94 combined reporting months, 26,939 organic clicks, and 3,610,438 Google Search impressions across several automotive business models.
Does the benchmark predict what another auto shop will achieve?
No. The campaigns differ in market, baseline, website, service mix, competition, implementation, and reporting period. The data describes the published sample and should not be treated as a forecast or guarantee.
How were the monthly benchmark figures calculated?
For each campaign, total organic clicks and impressions were divided by the number of months in its published reporting period. The headline monthly figures are the medians of those six campaign-level monthly averages, rounded to the nearest whole number.
Can I download the benchmark data?
Yes. The underlying campaign totals, reporting windows, calculated monthly averages, and source case-study URLs are available as a CSV from this page.
Suggested citation: Auto Shop Digital. “Automotive SEO Performance Benchmarks 2026.” Published September 19, 2026.