192
Median monthly organic clicks
The midpoint of the six campaign-level monthly averages was 192 organic clicks. The observed range was 22 to 902.
Original campaign research
Automotive SEO Performance Benchmarks 2026
Across 6 published automotive SEO campaigns and 93 combined reporting months, the sample recorded 26,939 organic clicks and 3,610,438 Google Search impressions. The median campaign averaged 192 clicks and 28,205 impressions per month over its published reporting window.
These are descriptive portfolio benchmarks, not industry-wide norms or a performance forecast. Every source campaign, calculation, and limitation is disclosed below.
Published September 19, 2026Methodology and source links included
6
Published campaigns
93
Combined reporting months
26,939
Organic clicks
3,610,438
Search impressions
192
Median clicks per month
Campaign-level data
The six campaigns behind the benchmark
The table keeps each campaign's reporting period intact. Monthly averages make differently sized windows easier to compare, but they do not remove differences in market size, baseline authority, service mix, content inventory, or implementation scope.
| Campaign | Period | Months | Clicks | Impressions | Clicks / month | Impressions / month |
|---|---|---|---|---|---|---|
| Auto Claim ConsultantsNational automotive claims consultancy | Feb 2025–Jun 2026 | 17 | 15,330 | 1,505,273 | 902 | 88,545 |
| Doctor DetailPremium detailing, PPF and vehicle care | 16-month GSC period ending May 2026 | 16 | 4,764 | 648,748 | 298 | 40,547 |
| The StableClassic-car experiences and editorial content | Feb 2025–Jun 2026 | 17 | 4,355 | 1,115,939 | 256 | 65,643 |
| Speedhaus AutomotiveEuropean repair and performance | Apr 2025–May 2026 | 14 | 1,784 | 222,097 | 127 | 15,864 |
| RT TowingHeavy-duty towing | Feb 2025–Jun 2026 | 17 | 441 | 85,442 | 26 | 5,026 |
| Craig's Collision CenterAuto body and collision repair | Jul 2025–Jun 2026 | 12 | 265 | 32,939 | 22 | 2,745 |
Source: each linked Auto Shop Digital case study. Totals reproduce the published campaign figures; monthly averages are calculated and rounded to the nearest whole number.
Findings
What this sample shows
28,205
Median monthly impressions
The median campaign averaged 28,205 Google Search impressions per month. The observed range was 2,745 to 88,545.
41×
Difference across campaign click rates
The highest monthly click average was about 41 times the lowest. Market demand and content opportunity make a single universal SEO expectation misleading.
Methodology
How the benchmark was calculated
- We included every client case study on Auto Shop Digital with a published organic-click total, Google Search impression total, and stated reporting window as of September 19, 2026.
- We reproduced the totals and reporting periods from the linked case studies. Those source pages describe the underlying Google Search Console and campaign evidence.
- For each campaign, we divided total clicks and impressions by its reporting months and rounded to the nearest whole number.
- We calculated the median from the six campaign-level monthly averages. Aggregate totals are simple sums across the disclosed reporting periods.
Use evidence to set a realistic SEO baseline
Auto Shop Digital's Foundation Plan combines automotive SEO, website support, Google Business Profile management, content, citations, AI visibility work, and reporting around the shop's actual market and starting point.
Benchmark questions
What is the 2026 automotive SEO performance benchmark?
It is a descriptive benchmark calculated from six published Auto Shop Digital client case studies. The sample covers 93 combined reporting months, 26,939 organic clicks, and 3,610,438 Google Search impressions across several automotive business models.
Does the benchmark predict what another auto shop will achieve?
No. The campaigns differ in market, baseline, website, service mix, competition, implementation, and reporting period. The data describes the published sample and should not be treated as a forecast or guarantee.
How were the monthly benchmark figures calculated?
For each campaign, total organic clicks and impressions were divided by the number of months in its published reporting period. The headline monthly figures are the medians of those six campaign-level monthly averages, rounded to the nearest whole number.
Can I download the benchmark data?
Yes. The underlying campaign totals, reporting windows, calculated monthly averages, and source case-study URLs are available as a CSV from this page.
Suggested citation: Auto Shop Digital. “Automotive SEO Performance Benchmarks 2026.” Published September 19, 2026.