Auto Body Digital Marketing Tips - Video Marketing Strategies

All businesses need to have game plans with how they find new customers. Keeping an eye on your marketing strategies keeps your company profitable and growing for the long-term.

When you learn just how video and marketing go hand-in-hand, your car repair shop will be much better for it. Keep reading to learn more about how video marketing can change the way your auto shop does business. 

Creating Lots of Videos Builds an Audience By Teaching People About Cars

You need to focus on video branding when you're trying to inform your customers. 

The more effort you put into a video content creation strategy, the sooner you will build the audience of potential customers that you were looking for. With YouTube always a few clicks away, it only makes sense to use it to the fullest.

Start by making a few pillar videos that inform people of some basic automobile maintenance strategies. This could include videos about changing your oil or checking to see if you have blown a flat tire.

Make your videos interesting and informative. Keep improving production values little by little, and never stop putting out content. 

Before you know it, you will have an entire archive and backlog of video content that people can count on.

Videos Will Bolster Your Website and Sales Pages

If you have a product sales page or explanatory section of your website, you will want to let your video do the talking. By embedding a highly produced video on your site, it answers people's questions in one fell swoop in a manner more effective than text.

People that include video in their sales pages tend to enjoy higher conversion rates than those that don't. 

You Can Convey a Lot of Personality With Video Content

People have a lot of choices in auto shops. Sometimes it's the emotional response that ends up making the biggest difference. It's far easier to relate to and build an emotional response with your customer when your personality is on full display. 

Video content can express your personality clearer and in more versatile ways than just about every other medium. Video lets you be funny if you choose, or to capture an ethic or idea, such as tradition and family values, or hard work and getting the job done correctly. 

The angle you choose will display a lot about your company's tone and mission statement and explains your brand better than words alone ever could. 

Understanding both your company's personality and the personality of your consumer will help you to create effective video content. You can work with professionals who can write you scripts, hire actors, and assist you with any part of the shoot that you need. 

Video Ads Are Incredibly Effective

A lot of market share is being won and lost with social media ads. People are on social media more than any other form of communication today. 

When you can create targeted ads that reach clients likely to do business with you, these ads will provide you a tremendous return on investment (ROI). Adding video to your add can get you the results that you're looking for. 

You Can Shoot Video for Local Commercials

While we're in a Web 2.0 world, local commercials still hold a lot of marketing value. Car repair shops, more than almost any other business type, really benefit from local commercials. 

The choice in auto shop is all about trust and efficiency. People that live in and move to an area will ask their friends for references on which shops they choose when their car needs an oil change or a new set of tires. 

Local adds can build a strong presence in the community so that your shop's name always ends up in these conversations. Work with video production companies that can connect with your local crowd to help you generate new business. 

Using Video Gives you SEO Results

Understanding the impact of video on your search engine optimization (SEO) strategies will help your company. Video content can get you some of the best SEO results that you'll find. 

People digest several hours of video per week, especially on their cell phones. Providing both video content and mobile content to the web gets you better Google traction, which can improve your rankings. 

Since local SEO is critical to new leads, video should always remain a big part of your marketing strategies. 

This Content is Easily Shared With Plenty of People

Creating shareable content multiplies the returns that you get from your content. The better and more shareable the content, the more impressions, and traffic you get. 

Always keep this in mind when putting out videos, and aim to get the most long-term followers. 

Customers Can Leave You Video Testimonials

Having your happy customers on video strikes a chord like nothing else. It's one thing for a company to put out a video telling you why they're the best, and something else altogether having a customer share their testimonial. 

A customer's word authenticates your business and garners trust. Offer discounts to customers who take the time and post a short video review about your shop. 

Use Video Marketing to Grow Your Automotive Business

Video marketing and business go hand in hand today. This technology is readily available, and you can bring in new customers by creating the right content. This combined with a solid SEO strategy can prove to be a great sales funnel for your shop when implemented correctly.