How Youtube Marketing Can Benefit Auto Repair Shops

Would you like to create free advertising for your business while also making a little side money?

YouTube has over 1.8 billion monthly visitors that log on to the platform every day. As a business owner, you can place yourself as an expert in your niche securing a piece of the YouTube pie.

How would it feel to know you are bringing in extra money, becoming an online authority, and getting free advertising for your business?

Read on to learn how YouTube marketing can benefit your auto repair shop.



Create a YouTube Strategy

Every business needs a social media marketing strategy. There is no reason why YouTube shouldn't be one of them.

Video tops the list of digital marketing techniques. YouTube is one of the leaders when it comes to video content. The platform allows brands to reach audiences in different ways.

Your content viewers may not live in the city your auto repair business is located. They are still of value. The YouTube strategy will need to appeal to both local and virtual audiences. 

Learn How to Incorporate SEO

Search engine optimization is important no matter where you are marketing your business online. SEO consists of the tactics that interact with algorithms and raise your online presence in search engine rankings.

Google owns YouTube. They the leading search engine for SEO. YouTube has a separate search engine. Even though you're working with video, techniques like keywords, URL naming, tags, are still required.

Your video also needs attention-grabbing titles and strong descriptions.

Consider the Impact on Your Brand

Video has a bigger impact on visual branding than simply having an online presence. With video, you're showing your personality and inviting viewers into your place of business.

There are so many ways a YouTube channel incorporates a brand. The most important is the ability to demonstrate that you are an expert in your industry. You'll gain acceptance of your expertise.

Your YouTube for business channel needs to incorporate your logo and tagline. It's recommended that you have a professional intro video to speak to the essence of the channel.

It is also the perfect place to market branded products. 

Ensure Your Content has Purpose 

One of the biggest mistakes YouTube creators make is not having a plan for their channel. The goal of the channel is to produce content people want to watch. This requires consistency and purpose.

Your video content will mirror a written blog. You can even take the subject of your blog and convert it into a vlog for marketing.

Most blogs are no more than an eight-minute read. This means your video won't require much production. You can create short tutorials using images, voice-over, and YouTube royalty-free music for quick tip videos.

Utilize the Live Stream App

Switch things up on your YouTube videos. Provide videos of various lengths. Utilize preproduction videos, YouTube premieres, and Live streaming.

With Live videos, you'll attract a larger audience. However, you will also need to be more intentional about your content. Since you're airing in real-time the setting is crucial. 

Auto repair shops are not always the cleanest places. For live video, the shop needs to be orderly. Make sure your employees are comfortable being on camera. You'll also need permission to record customers and visitors to your business.

Where live video is valuable is when doing live demos and tutorials. 

Another option to live video is YouTube Premieres. Videos get edited prior to uploading but have the same benefits as a Live stream. 

Engage the Audience 

It doesn't matter if you upload prerecorded or live video, you need to figure out how to engage the audience. People want to feel appreciated. If you are successful in building a loyal audience, you will be successful in building brand loyalty.

Techniques you can use don't require a lot of effort. Natural engagement is the best. While you're live streaming, have a second device to read comments. Work the response into your dialog and user the person's name.

If utilizing the Premiere feature, join the chat and interact with your audience. Giving away branded gear to loyal subscribers is a plus.

Set a Schedule

Serious YouTube creators set a schedule for their YouTube Videos. An auto repair shop will produce less content than a channel that reviews TV shows. The auto repair channel may want to produce how-to videos once a week on Fridays at 3:00 PM. 

By creating a set schedule, people interested in the topics being covered are more likely to hit the notification bell. This is a YouTube feature that allows subscribers to get a notification when new content is posted.

Every repair shop has unique situations. When this happens a video once a month to promote how their team handled the repair is a great marketing angle. For these types of videos consider using Youtube's Premiere feature.

Create Playlists

Playlists allow YouTube creators to categorize their content. People can easily locate the content they are interested in viewing. Label the playlists based on the keywords people are searching for the most. 

Playlists are great for YouTube marketing. People can create their own playlists with your content. The more playlists a video is included on, the more likely your video will rank higher in topic searches.

Ready! Set! Create!

Video marketing on YouTube has the potential to take your auto repair business to the next level. Whether you have a single location or franchises in multiple cities, the potential is boundless.

Are you ready to give your business the social boost your brand needs? Click here to schedule a consultation to discuss how we can get your business noticed across multiple social platforms.