10 Benefits of SEO for Auto Body Shops

Are you struggling to attract new customers to your auto repair shop? Chances are you need to reconsider your digital marketing strategy. If you're not reaching out to customers online, you're likely missing opportunities.

In fact, search is the top method of driving traffic to content sites. It beats social media by over 300%. The conversion rates are 10 times higher through search than social media, too!

With search engine optimization (SEO), you can reach potential customers online. That's only the start. Here are 10 benefits of a well structured auto repair shop SEO service for your business.

1. A Better User Experience

In order to rank on search engines like Google, you need to improve your website. Google looks for websites that offer an easy, convenient user experience (UX). If your customers struggle to find what they need on your website, they'll leave.

If they leave without clicking around, it can impact your clickthrough rate and bounce rate. A low clickthrough rate and high bounce rate can impact your search engine ranking. The lower you rank, the less likely people will find your auto repair shop online.

User experience includes navigation, page load times, readability, and other elements. For example, a page load time of 10 seconds increases the probability of a bounce by 123%. If people can't read your content, they'll leave without clicking around.

Google also uses mobile-first indexing when ranking websites. A mobile-friendly website will help you appeal to on-the-go customers. 

Improving the UX will keep people on your website and help them find what they need. If consumers have an easy time on your website, they'll discover the quality customer service you have to offer.

2. Boost Brand Awareness

One of the benefits of SEO for auto repair shops is its ability to improve your brand awareness. The higher you rank, the more often people will see your website. The more often consumers see your site, the more likely they'll remember you.

It can take five to seven impressions before people remember your brand. If you're not building brand awareness, consumers will think of your competitors the next time they need an auto repair shop instead. 

Over 70% of consumers love a brand because of helpful customer service. Making it easy for people to find answers to their questions can benefit your brand. With SEO, you can direct consumers to your different repair services.

Then, they can contact you through your website, allowing you to turn SEO visitors into paying customers.

3. Generate High-Quality Leads

In order to build your SEO for auto body shops strategy, you need to determine what keywords your target audience uses in a search. The better you know your customers, the more likely you'll create content that piques their interest. Then, you can attract those customers to your website.

By focusing on your ideal customers, you're more likely to generate high-quality leads. 

Attracting relevant, likely customers to your website can help boost your ROI. Otherwise, you'll waste valuable time on people unlikely to convert.

4. Attract Local Customers

You can also create a local SEO digital marketing strategy that focuses on local customers. For example, you can use your Google My Business listing to attract locals. You can also create website content with localized keywords.

Your Google My Business listing will even give consumers directions to your shop, along with your phone number. 

Creating a local SEO strategy will direct more customers to your repair shop.

5. Improve Your Credibility 

The higher you rank, the more credible you'll look. Consumers are more likely to trust a website at the top of a Google page. In fact, 75% of searchers never click beyond the first page of a search.

Appearing as a credible resource in your industry will help you attract more customers.

6. Keep Up With Competitors

If you don't have an expensive digital marketing budget, that's okay. The benefits of auto repair shop SEO allow you to compete with large corporations. SEO levels the playing field.

Regardless of your budget, you can get ahead of competitors with a strong digital marketing strategy. As you boost your ranking, you'll attract more customers and remain competitive in the area.

7. Access to Data

You can use Google Analytics to learn more about how people use your website. You can track the websites they arrive from, the keywords they search, and which pages they convert on.

Access to data will help you improve your SEO strategy.

Then, you can optimize your digital marketing strategy and attract more customers.

8. Increase Conversions

Almost 15% of SEO-generated leads convert into sales. Meanwhile, traditional outbound strategies only have a 1.7% conversion rate.

Consumers trust businesses that help solve their problems. By creating blog posts that answer their questions, you can show these consumers you're there to help. Then, you can generate brand trust and convert those visitors into paying customers.

9. Unite Your Marketing Strategies

SEO also works alongside your existing digital marketing strategy to help you generate more business. For example, you can post your blogs on social media. As people click on your links, you'll generate more site traffic.

Then, your SEO ranking will improve.

Combining your SEO and social media strategies can help you reach more prospective customers. 

You can also use SEO and pay-per-click (PPC) advertising side-by-side. Remember, Google looks at your clickthrough rate and bounce rate to determine rankings. It also looks at your dwell time (how long people stay on your site).

Attracting people through PPC can help boost your SEO ranking.

10. Improve Your ROI

As you generate more conversions, your ROI will start to improve. SEO is also a cost-effective marketing strategy, allowing you to save instead of spend. Each time you create an SEO-optimized post, you can improve your ROI.

With SEO, you can market your different repair services, attract customers to your mobile-friendly website, and grow your business.

Want to reach more customers?

You don't have to go it alone! Grow your auto repair shop today with a Managed SEO service from Auto Shop Digital, your expert in auto repair shop SEO.