The 5 Benefits of an Automotive Work Shop Website

1. Websites Can Attract More Customers For Your Automotive Work Shop

One of the most important reasons that you need to get a business website for your shop is to draw in more customers. You can't rely on foot traffic or old-fashioned adverts today. Too few people take any notice of them.

For example, if someone searches for "automotive work shop in 'your town'," they aren't going to find you if you don't have a website. Instead, they'll find one of your competitors who are better prepared for marketing in the digital age!

One of the things that customers rely on without realizing it is called local SEO. This boils down to how high your shop is in the search rankings when customers search for local workshops. When you use one of our well-designed local websites, we'll make sure that your site is well-placed in results, getting you more customers!

Another aspect of marketing for auto shops is what is known as social proof. People like to shop where others shop and have had good experiences. If you include a testimonials page on your website, you can bolster your social proof, attracting even more customers!

2. A Website Improves Visual Branding

Visual branding is exactly what it sounds like. It's the logos, the fonts, the look, in other words, of your brand. Making yours unique can help your brand stand out a lot.



You can do this to an extent with distinctive signage and pamphlets, but visual branding is best practiced on your site. If you make your site look professional and attractive, customers will be more likely to pick you to carry out work on their car.

It can also help with customer retention. If you have a unique look, customers will better remember your shop and come back to it. 

3. A Website Improves Sales

Your automotive work shop relies a lot on people coming in with their cars for work, we understand that. Yet one other income stream that you're not harnessing to your full potential is selling parts. We're willing to bet that you make a decent bit of cash from selling parts to your customers that they can fit later.

If you're not online, you're missing out on customers. 

Let's look at it this way. It's 11 PM and you remember that you need to order a new set of tires, some paint, or new shocks. Precious few stores are going to be open at this time, so what do you do?

Today's customer looks online for these parts. They may find them on Amazon or at another automotive work shop, it doesn't matter. What matters is that they aren't getting them from you.

If you sell parts through your website, customers can access your store at any time of the day. You don't even need to pay delivery charges if you don't want to: you can arrange to have customers pick up the parts at your store. Whichever way you slice it, having a website can dramatically improve sales.

4. You Gain New Avenues For Marketing

When you make a website for your business, you get a whole ton of different avenues to market your shop. Marketing for auto shops shouldn't just be limited to ads.



You can, for instance, ask your customers to register as users to receive a newsletter. This will give you their email address, which means you can take advantage of email marketing. 

For example, you could email out promotions to customers, tell them when you've got new stock in, or keep them engaged with compelling content, written just for them. You can also analyze purchasing data to see what's selling well and what isn't.

This way, you can cut down on stock that's taking up space in your shop, improving the efficiency of your business. Not bad, right? 

5. Easy For Customers to Contact You

Do you know something that kills a potential customer's motivation to choose your automotive work shop over a competitor? Not being able to contact you easily.

Customers have a lot of questions. They might want to know how much a certain bit of work is going to cost. Maybe they want to learn more about your experience with a specific model.

If they can't contact you easily, then they're not going to get those answers and aren't going to choose you. When you get a website, you gain multiple ways for customers to contact you.

They can call you on the phone, as always, but they can also email you or chat with you via a chat client. You could even go a step further and install a chatbot to handle common questions.

The key fact here is that customers will be able to get in touch with you more easily. That's a great selling point.

Get a Great Website Today

We've shown you why your automotive work shop needs a website in the age of digital marketing. If you're not a seasoned web developer, building a website can look daunting. That's where we come in.

We can build a beautiful and well-designed website for your site at a reasonable price. If you've got any questions about our rates or services, please don't hesitate to get in touch! We'll be happy to hear from you.