Blog Layout
The Dangers of Yelp For Your Auto Shop: The Better Alternative
In our consumer-centric society, people turn to reviews when they need to make a buying decision. Many people turn to Yelp for guidance from other people who have already done business somewhere.
They also turn to Yelp when they are angry and dissatisfied. If you are using a yelp page for your auto shop, you are doing the right thing, but it’s not enough.
Yelp is great when things are going well. Studies show
that a positive rating on Yelp can quickly boost sales, but a couple of bad reviews can be devastating to your business.
Many small business owners, including auto shops, are frustrated with Yelp due to the amount of bad publicity it provides for their business. Unfortunately, Yelp is too big and powerful to ignore, but there is something you can do about it.
One Frustrated Customer Can Ruin Your Reputation
When you’re only using Yelp as your primary source of online advertising, you are not displaying your best work. Yelp reviews quickly become a breeding ground for photos of mistakes and errors, and that can soon become what your auto repair shop is known for.
You need an auto shop website where you can show the world your passion. When you have your own website, you call the shots.
Between all the disgruntled and unreasonable customers who complain on Yelp, there are many excellent jobs you’ve done. Give yourself a chance to show the world your work, on your own website.
Customers Bully You
With a quick Google search, you can find the public opinion of Yelp, especially as it pertains to small business.
Small business owners HATE Yelp. Why?
In 2014, there was an FTC investigation
of Yelp because many local business owners thought that the company was filtering out good reviews to push business owners to advertise on their platform. Many businesses attempted to sue Yelp, but the case was thrown out.
Here’s the thing. Yelp filters out many reviews according to their algorithm. This means that some of your four and five-star reviews can get filtered out, leaving one and two-star reviews in place.
Why would you ever want to take a chance with a platform that isn’t on your side?
We live in a world where the consumer always comes first, and of course, that is important, but business owners need representation as well. Your auto shop website is your best form of positive representation.
What Can You Do?
First, understand that Yelp is not the best place to put your money. Take that money and invest in your shop’s website design. If you have an old or outdated website, we specialize in providing auto shops with sites that:
- Represent your auto repair shop in the best light
- Showcase your best work while remaining honest
- Outrank your competition using the best SEO tactics and strategies
You don’t need Yelp to find business online. You need a fantastic auto shop website that allows you to grow your business without worrying about every little review.
Start growing your shop business now!
Generate significant business growth with a Managed SEO service for your auto shop from Auto Shop Digital.
Looking for the best marketing plan to grow your auto shop? In our latest post we look at how to market an auto repair business with 10 of the best auto repair marketing tips and ideas that will help propel your customer base in 2022.
Our latest guide focused on advice and tips in relation to how to run a successful auto repair shop. Let's start driving!
Grow your auto repair shop in 2022 with a solid marketing plan! Our automotive media services include Managed SEO and managed Google My Business profile services, proven to increase online visibility and customer acquisition.
Are you an owner of an auto repair business looking to ramp up your marketing efforts and grow your shop in 2022? Our latest post explores how to increase business at your auto body shop.
Grow your customer base with an automotive digital marketing strategy that actually works! In today's post we explore automotive marketing strategies proven to grow auto repair shop business.
In our latest post we explore Creating, optimizing and managing auto repair shop SEO can bring huge benefits to your business, and grow your customer base.
Instagram? Facebook? Twitter? They are all important advertising channels for getting people to see your auto shop, the antique cars, and the services you provide.
Looking to increase your social media presence and auto repair lead generation? We explore the various social media platforms and how body shop social media can help your business.
Running a successful auto repair shop involves not only running an efficient shop, but also an effective vehicle marketing solutions that includes social media and Instagram.
Video marketing can be a great auto body digital marketing tool if done correctly. In our latest post we explore different strategies when it comes to videos.
